Shay Rowbottom: How to make LinkedIn work for you
It’s no secret that gender bias affects everything, from job applications to interviews to everyday office life. A new study shows that sexist norms also infiltrate the way men and women present themselves on LinkedIn. For example, men tend to include more information and promote their skills more aggressively, and they have larger networks than women. Men also tend to skew their professional brands to highlight more senior-level experience, often removing junior-level roles altogether.
Women are more likely to have shorter profile summaries. And in the US, women include 11% fewer skills than men do, on their profile. This matters because members with five or more skills are likely to receive 17 times more profile views.
On today’s episode, we will be hearing from Shay Rowbottom, a LinkedIn content exert and influencer who will share strategies that each of us can use to grow our online profile, influence and career opportunities – in a way that still feels authentic.